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Getting Back to the Basics of Search Engine Optimization (SEO)BY: Guest User | Category: Writing | Submitted: 2010-04-01 10:54:22
The great good book for dummies might have already included the word "search engine optimization" in its how-to series. Online dummy or not, having struck with the technical acronyms such as SEO is something that usually cause some creases on our forehead. Fear not, search engine optimization is just a fancy term for some basic idea which is truly base on common concepts and strategies.
Optimizing your website's capacity to be easily searched for using search engines is what the whole concept of SEO is all about. Thus, search engine optimization gives attention to working your website becomes search engine-friendly, thus, would result to a higher search engine rankings, thereby producing revenues.
While the discussions on forums and chat rooms on search engine optimization would get you a grasp on how to do it in a jiffy, it is very vital to learn the basics. More often than not, having a quick SEO lessons on these forums by seeking help or advice doesn't help you produce the desired outcome. The people who are making good bucks on their websites through SEO wouldn't be likely to discuss freely and publicly how they have exactly do it. And for beginners, this would often end up in confusion rather than enlightenment on search engine optimization.
Going back to the basics is the key for a successful search engine optimization of your website. And the main ingredient for this success of any website is its content. Your website's content should be "searchable" so to speak, for the search engines to find it, consequently, producing more traffic to your site. Writing a unique written content and using proper keywords that would draw the search engine's attention summarizes the meaning of search engine optimization. In working with your websites, no other special stuff or script s are considered necessary. You could do away with HTML by itself, and it is the most common way people use to create their websites. If you have knowledge on PHP, SHTML, or other bits and pieces, that would be a head start.
Now while working on your website's content, observe a considerable density of your keywords or phrases. Earthly speaking, to make your websites' content more appealing to search engines, you need to have that keyword in your content's title and all throughout the page. Though you could also readily upload stuffs like videos to your site, one may not able to appreciate it without a catchy and intriguing write-up that would describe what is the content all about. After all, computers are just there, waiting for us to direct them what to do through basic algorithms. But it could not detect humor, sorrow, or beauty; this boils down again to the user who could identify such in your sites content.
Simply put, write to your heart's content about your topic, your business, or your product. It is the most significant part of your website. Pick and choose your keywords, and make sure that each article on your site has a competitive keyword density. Learning to optimize your site for search engine should take one step at a time. Start with the basics, as this will be your foundation for future advancement in search engine optimization.
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