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How Internet 2.0 has Changed Marketing ForeverBY: Guest User | Category: Sales-Marketing | Submitted: 2010-02-22 09:33:16
Ten years ago, when you wanted to buy something, you might talk to a couple of friends and then call some stores or check the newspaper for advertisements before setting out to do your shopping. This simplicity has disappeared as the Internet 2.0 has created more savvy consumers, specialized stores, and greater demand for excellent customer services. Traditional marketing outlets such as the newspaper, magazines, and television create a one-way conversation for marketing. The company is able to share their message in the best way that they know how, and by measuring the amount of sales that are made and the circulation or viewership of the chosen method of advertising, they can determine the effectiveness of their message. But that was during Internet 1.0. 'Internet 1.0' is commonly used to describe the information-based internet that provided useful information flow from one person to another. Web pages let people know what goods and services were being offered, but most of the communication was direct from the company to the consumer. Not anymore. Social networking web sites like Facebook, MySpace, and Twitter have defined Internet 2.0. These creations have given the consumer power that they didn't know before. Now, a company not only has to be aware of the message that they are giving through their marketing department, but they also need to be aware of the message that is being given through reviews and comments posted by any of their consumers (or nefarious competitors). It is common for companies and individuals to Google themselves on a regular basis to see what comes up. In a society in which information is easily spread and the veracity of this information is often not checked, even a completely untrue review can have devastating consequences if published on the right platforms. In addition to being aware of the information that is being spread about them, companies also need to find ways to distinguish themselves from the rest of the pack. This is the classic issue of escalation. If every company has a billboard, how effective does your billboard become? Chances are, it won't be very effective. The same is true of web sites, commercials, and other marketing techniques. However, if a company is able to distinguish itself somehow, their effectiveness in every area of their marketing strategy will increase. How does a company distinguish itself in the era of 'Internet 2.0'? One of the primary ways this is done is through viral marketing. Viral marketing is the idea that if you start a marketing campaign that is clever or creative enough, people will share it with others directly. All you have to do is put it in the right hands first. With YouTube, Facebook, MySpace, and Twitter (not to mention email), the tools are there to easily have a viral campaign. The key is to make your message so enticing that people will want to share it with others. This might take the form of a game that has your company's logo in the corner, or a survey that allows people to compare their results to the aggregate results. The key to viral marketing is to make it fun, interesting, interactive, and easily shared. If your marketing piece only works on PCs, you will miss a large portion of your market. Article Source: http://www.writearticles.org/ About Author / Additional Info: - Jen Comments on this article: (0 comments so far)
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