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Latest Cars Models in the Philippines: Mitsubishi

BY: Maya Ballesteros | Category: Cars, Bikes and Trucks | Submitted: 2010-09-05 09:26:46
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Mitsubishi has been enjoying some good sales years in 2009 and 2010. Chalking up as much as 31.3% increase in sales in 2009, the Mitsubishi Motors Philippines Corp. (MMPC) has continued the trend into 2010 by achieving their highest sales record in April. Impressively, April 2010 scored an increase of 59.4% compared to sales in April of last year.

A key factor to this success has something to do with the financing system the MMPC has managed to develop. Banks and other financial institutions work together with the company to make it easier for even entry level buyers to buy a new Mitsubishi car.

What doesn't hurt either is the fact that MMPC has a good track record on customer service. The company ranked highest in J.D. Power Asia Pacific 2009 Philippines Customer Service Index SM (CSI) as well as Sales Satisfaction Index SM (SSI) studies.

Sales numbers depend a lot on the products themselves, of course. It has been established that a big part of the Mitsubishi Motors Philippines Corp. is the exciting line of its new cars. With Montero Sport 4-2 being introduced late last year and the addition of the manual transmission version of the 4-4 model, Mitsubishi is set to attract more customers.

The best thing about the Montero Sport is its ability to attract the market segment out of its niche. An SUV car, Montero successfully appeal to a wider market thanks to its value packaging. The money paid for the car is worth all the service and features it offers.

Lancer EX line up contributes to the new line up of passenger cars in the Mitsubishi fleet. 2010 Lancer EX which was launched in December of 2009 also marked the return of assembly in to local hands, that is, the Filipino giving it another added bonus of popularity as well as a decrease in retail price.

The car goes for P920,000 to P1.29 million depending on the type. All Lancer EX are fitted with a two-liter 16-valve DOHC Mivec gas engine. Maximum power is recorded at 155 ps/6,000 rpm while the torque is set at 199 N-m/4,250 rpm.

The choices of transmission are that of a manual or a Sportronic transmission. A Sportronic transmission is a hybrid system allowing drivers to choose between gear shifting that is automatic and that of an electronically-guided manual shifting.
Lancer EX 2.0 GLX, the manual, is a five-speed while Sportronic GLS CVT and GTA CvT, the two liter models, are six-speeds.

The recently upgraded Galant SE models also adds to the line of latest cars models in the Philippines. The sedan is inspired by European model with a lengthier cabin room which adds to passenger comfort. The main lamps is equipped with High Intensity Discharge (HID) that is adjustable and thus makes things easier for night time driving. The car has the Mitsubishi intelligent INVECS-II automatic transmission that comes in 4 speeds with sportronic feature. An all wheel independent suspension system of the Galant SE helps provide stable handling and smooth ride.

Navigation is made a lot easier with pre installed and fully functioning GPS system. Driver can reach destinations with not much hassle as all needed information is relayed via the 7 inch in-dash monitor placed at the center of the dashboard.

As for security, the Galant SE features a keyless entry security system that comes with engine immobilizer. The keys have a built in transponder that protects the car from duplicate, unauthorized keys by sending a unique verification code to the ignition switch. This remote transmitter is also handy for opening the trunk of the Galant SE. The engine hood is also easy to open now that there is gas struts assistance.

When it comes to safety, airbags are installed in all the new Galant SE, chosen type registered as that of the dual stage SRS. Safe reverse parking and maneuver are supported by a rearview camera and sensors. The central door lock has a feature that automatically lock the car when the speed has reached 5 km/hr.

For people who are always on the go, Galant SE also has a Bluetooth connectivity function to mobile phones, enabling a safer driving-and-talking.

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