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The Internet is to Blame. I Read It on the Internet.BY: Alessandro Saetta Vinci | Category: Entertainment | Submitted: 2011-06-17 10:34:10
A couple of days ago, right before I was presented with a sue by an idiot, I was a free man. Actually I'm kidding. I'm still a free man and I treated the piece of paper that was delivered to my desk by a man dressed in blue with the same regard I have for anything that has to do with Communism, artichokes and the Spanish. I took that piece of paper and carefully filed it in the archive I always use for such documents. I call it "the rubbish bin". Still, I digress, as usual. Back on topic. A couple of days ago, last week to be precise, I decided I wanted to go the seaside. So of course, I checked the weather forecast. I took my BlackBerry from my pocket, connected on the Interwebz and noticed, with pleasure, that the sun would be in the sky. And that sort of put the problem I'm about to talk about under the spotlight. The Interwebz. In the olden days, when people were black and white and everybody wore short trunks, if you wanted to go to the seaside you would buy the newspaper and check the weather forecast for the days to come, which today you just don't anymore. And that's perfectly fine! Why would you pay for something you could have for free? And it's the same with music, there are so many ways to, allegedly illegally, download free music, free videos, free everything, that it really doesn't appear to make any sense if you buy it. You could download entire books from the Internet if you want to. Films, too. The Web provides you with movies that have not yet reached theaters and you can get them for free. And the actors won't see a cent if you do so. It surely looks like lots of fun, downloading a film by Steven Spielberg, not so funny though, if you're Steven Spielberg. That's the whole point, the Interwebs has made so many professions look like a loss of time that the energy has gone. There's no point in trying hard to be a musician, because even if you make it, which 999.999.999 times out a billion you won't, you'll be famous (and rich) for about 45 seconds and then you'll be gone. Nobody will buy your record. It's for free on the Interwebnetz. Magazines and newspapers sales plummet week by week because nobody wants to pay to read stuff and watch pictures of naked ladies that you could always find with a simple Google research. And you only need a quick look at figures to comprehend the scale of the problem. In Italy, ads on a local newspaper cost 300 euros for a quarter of a page. 500 for half, 1.000 for a whole page and around double that for a page which sticks out from the lot, like the front page or the back cover. Ads on a national or international magazine such as GQ, FHM etc cost anything between 3-4 grand to 20-30 depending on which mag, which page and how many pages. Would you like to know how much Google pays for ads on websites? You need around 1.000 clicks to get 1 €. So mags sales drop, newspapers sales drop, music sales drop, dvd's sales drop. When it comes to economy you ought to think vertically, horizontally, widely and in 3D. If dvd's sell less, shops sell less, which means they gain less, which means employees gain less, which means they buy less, so other shops will sell less. And never forget, if something sells in small numbers that affects the seller, those who make the product, those who deliver it, those who produce the case to contain it, those who produce the ink to make the cover or label, those who produce the paper to make the cover or label, etc.. you see? It's a vicious circle. The problem herein lies within. Because you can't shut the Internet down and whatever you put in there. Stays in there forever. Now most readers would expect the light. I would too. I would expect that hint, that idea that makes everything clearer, better, righteous. But unfortunately I haven't got the solution, because: A. There isn't any. B. I can't be bothered. If you'll excuse me, now I'm going to watch a movie I've illegaly downloaded. Article Source: http://www.writearticles.org/ About Author / Additional Info: Comments on this article: (1 comments so far)
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